The old way of marketing was often so far removed from everything I knew to be true.
It was performative, manipulative and externally driven and I just could no longer be a part of it.
Maybe like you, I didn’t just want to help people sell more and get richer.
Like some kind of coaching circle jerk. Where coaches taught coaches who taught coaches.
I desire to guide women to be their whole selves - their unfiltered, messy, wild, beautiful selves.
I desire to redistribute wealth into the hands of those who use it to heal the world.
I desire to show women what's possible when we are bold & unapologetic.
Where visibility comes from you speaking your Truth, not from being louder or posting every day.
Where wealth becomes a byproduct of your deep devotion to your calling and to your Genius.
Where your voice IS your vitality.
Not a marketing tactic, but a living, breathing force.
BOLDER was born from these deep desires.
For the visionaries, the rule-breakers, the empire builders.
For the women who know they are carrying something the world hasn’t seen yet.
Something too wild for cages.
Too real for trends and templates.
Too potent to be perfect.
Travelled to 20+ countries
From Aotearoa aka New Zealand
Started my first business when I was 14
Projector, Capricorn, INFJ, HSP, Neurospicy
There was a time when I thought I had to follow the rules.
The formulas. The timelines.
To work harder, fit in, belong.
But the more I followed the blueprint, the smaller I became.
The more I tried to fit in, the more I shrunk.
Until I realized:
The life and business I was building wasn’t mine.
It was the thing that was born from performance and validation.
The thing that was expected of me. Not the thing my soul yearned for.
I chose the path that can't be seen, only felt.
BOLDER was born from that remembrance.
Not a brand. Not a title nor a business.
A calling.
A new standard of leadership built on visibility, voice, vitality, and devotion.
Not to doing more or performance.
But to being seen, fully and fiercely and showing others just what's possible when we own our power and genius.
I'm not here for the masses, I'm here for those who have never fit in the boxes society have tried to put us in.
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